tag:blogger.com,1999:blog-6954954933966378079.post798373828766688158..comments2021-11-25T03:28:05.905-08:00Comments on marketingchapter: Core Competencyrajeev royhttp://www.blogger.com/profile/12215267977332399217noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6954954933966378079.post-90932391819349023712009-07-03T00:07:17.529-07:002009-07-03T00:07:17.529-07:00The core competency for a company like ITC and Uni...The core competency for a company like ITC and Unilever would be their distribution reach.<br /><br />Several of Reliance's expansions can be explained on the basis of 'project management' as a core competence. The success of refinery, telecom and retail depended on their ability to get the infrastructure ready ASAP.<br /><br />But I still think that Reliance's expansions are more a result of considerations other than core competency.<br /><br />It does not undermine the concept of core competency. Core competencies is one of the strongest justifications for expansions but not the only one.rajeev royhttps://www.blogger.com/profile/12215267977332399217noreply@blogger.comtag:blogger.com,1999:blog-6954954933966378079.post-45758264109157241562009-06-30T10:15:05.403-07:002009-06-30T10:15:05.403-07:00here i would like to say Hindustan unilever and th...here i would like to say Hindustan unilever and the example which you mentioned like ITC have their core competencies as the "supply chain management" or "distribution network" . though these companies have an ambit of products in FMCG but, it doesnt mean that they havent diversified at all, but its their afore mentioned core competency which makes them so successful.<br /><br />But my question for the core competency of a company like reliance still stands.abhaymittalhttps://www.blogger.com/profile/06985017879214565216noreply@blogger.comtag:blogger.com,1999:blog-6954954933966378079.post-38742957369802154452009-06-30T10:12:24.822-07:002009-06-30T10:12:24.822-07:00This comment has been removed by the author.abhaymittalhttps://www.blogger.com/profile/06985017879214565216noreply@blogger.comtag:blogger.com,1999:blog-6954954933966378079.post-29468778408623509992009-06-29T16:33:53.743-07:002009-06-29T16:33:53.743-07:00from what i understand of core competency, its not...from what i understand of core competency, its not essential that we're talking of a particular product per se, it may even be the technique employed to manufacture, or say, the way an organisation markets its products. we've already covered examples like honda and ITC..<br /><br />I do have a query in mind; would we consider Hindustan Unilever as an org. which identified its core competency or not? considering it diversified itself, but again only the field of consumer durables.The Crazy Apothecaryhttps://www.blogger.com/profile/08328292837730524438noreply@blogger.comtag:blogger.com,1999:blog-6954954933966378079.post-38427604443015190542009-06-29T13:21:22.888-07:002009-06-29T13:21:22.888-07:00Sir, as you mentioned in the above post that &quo...Sir, as you mentioned in the above post that "it is not strange for a successful company to have no core competencies."<br /><br />Keeping in mind the example of Reliance which is ubiquitous in almost every business ranging from petrochemical refinery to textiles, from telecom to retail--what actually is the core competency here and if there is no core competency as such keeping in backdrop the above statement --wont that undermine the concept of core competency as a whole--or these kind of examples are only an exception?abhaymittalhttps://www.blogger.com/profile/06985017879214565216noreply@blogger.com