Marvel comics was acquired by Walt Disney for $4 billion in 2009. marvel is an extreme case where brands are distinct from products. Marvels product lines are comics, toys, movie licensing and other licensing whereas its brands are their characters like Spiderman, Hulk, Daredevil, Thor, etc.
This examples helps us differentiate between what is involved in product management and what goes into brand management. Brand management may work for strategic decisions but day to day affairs are better handled at the product (or product line) level.
Tuesday, September 20, 2011
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