Tuesday, December 21, 2010

Marketing books: Must read for MBAs

The books are not ranked or in any particular order
1. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
2. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
3. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
4. How Customers Think by Gerald Zaltman
5. Marketing Metaphoria by Geral Zaltman and Lindsay Zaltman
6. Groundswell by Charlene Li and Josh Bernoff
7. Competing on Analytics by Thomas Davenport
8. The Art of Choosing by Sheena Iyengar

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